Tuesday, January 25, 2011

Cognitive barriers to environmental action

New study from Harvard Business School Working Papers:
Cognitive Barriers to Environmental Action: Problems and Solutions
"... people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude that energy problems do not exist or are not severe enough to merit action. Third, we interpret events in a self-serving manner, a tendency that causes us to expect others to do more than we do to solve energy problems."

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