From Inside Higher Ed: New Measures of Scholarly Impact
"Some online journals are already publishing social media impact metrics  alongside their articles. The Public Library of Science, widely known as  PloS, which publishes seven open-access journals, earlier this fall  began sharing not only how many times an article has been cited by other  academic articles, but also how many times it has been commented on,  rated, blogged about, hyperlinked, and bookmarked online."
 
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